STEM & Trades Curriculum Style Guide and Templates

Developed as part of a consulting engagement with a nonprofit focused on STEM and trades education, this Style Guide established the organization’s first cohesive learning brand. I led the design of the complete visual system from the ground up—including trade-specific logos, layout standards, and reusable templates—and applied it across lesson plans, activities, and worksheets. The materials were built for flexible delivery, supporting both classroom use and downloadable formats while maintaining a consistent, professional look and feel.

Levi’s® x Toy Story Collaboration

Developed as part of Global Retail Training, this learning asset supported a limited-edition collaboration launch by translating a playful, pop-culture story into clear, stylist-ready product education. The materials emphasized visual storytelling, key product details, and quick selling cues—helping store teams confidently engage customers during a fast-paced seasonal rollout.

Levi’s® x Barbour Collaboration

Developed as part of Global Retail Training, this learning asset helped stylists understand what makes the Barbour collaboration different—and how to sell it. The materials focused on key product features, fabric and construction details, and simple styling tips, giving store teams clear talking points to support confident customer conversations and consistent Selling Model behaviors.

Levi’s® Global Retail Selling Model

Created as part of the global launch of Levi’s new Selling Model, this guide supported in-person training and served as a lasting reference for store teams. It translated the model into clear, usable behaviors for the sales floor and helped inform the design of digital eLearning used in new-hire onboarding, alongside facilitator and participant guides.

Global Retail Incentive Plan – Overview Guide

This guide was designed to clearly communicate a new global retail incentive plan, helping store teams understand how selling behaviors directly impact performance and payouts. By connecting metrics like Revenue and Units Per Transaction (UPT) to practical selling tips, the asset reinforced Selling Model behaviors and supported consistent execution across stores.